CBS

Expert Feedback on CBS Cares

"Although he is in retirement, Mr. Mandela made an important exception this year (2006) in agreeing to participate in and record messages for the inspiring and meaningful CBS Cares Tolerance messages. I think I am right in saying that this is the first time Mr. Mandela has made such an intervention in the United States, and that should give an indication of the seriousness we attach to the CBS Cares' excellent messaging."

Professor G.J. Gerwel
Chairman of The Nelson Mandela Foundation


"I wanted to applaud CBS Cares' efforts and congratulate you on an amazing job. The CBS Cares website is the most expansive and detailed presentation on depression I have ever come across from a national media network. However, vast in scope, the site remains accessible and understandable for people seeking essential health information. I am certain that many of your viewers will benefit from this valuable resource and get the help and care that they need. New York-Presbyterian Hospital and its affiliated medical schools are proud to be a part of this groundbreaking mission led by CBS. Thank you for reaching out and considering such a unique partnership."

Dr. Herbert Pardes, Executive Vice Chair, Board of Trustees, New York-Presbyterian Hospital, The University Hospital of Columbia and Cornell. (Former Director of the National Institute of Mental Health)

"This inspired, unprecedented partnership between a television network and leading academic medical center is heartening, exciting, and incredibly timely. As our understanding of depression deepens, the proper guidance from a trusted source grows ever more crucial. We at NewYork-Presbyterian/Weill Cornell commend CBS for caring enough to tackle this health issue, remove its stigma, and bring its issues to light with frank discussion from authorities and experts. The exceptional resources on this website ratify CBS's commitment to arming its viewers with the information and advice to lead healthier, happier, and fuller lives."

Dr. Jack Barchas, Barklie McKee Henry Professor and Chairman of the Department of Psychiatry at the Weill Medical College of Cornell University and Psychiatrist-in-Chief at NewYork-Presbyterian Hospital/Weill Cornell Medical Center:

"To my knowledge, there has never before been a broadcast public service announcement on Menopause. As it happens, this is also a time of considerable confusion and understandable anxiety about the nature of and possible treatment options for Menopause-an issue ultimately of importance to every woman in the population. CBS' leadership and initiative in bringing information on this important subject to its wide audience is commendable.

I was also impressed by the evident preparatory research undertaken by CBS Cares before I was interviewed for their website. Their probing questions and responses to my answers showed an admirable depth of knowledge. In this way, our dialog brought forth information that is not, I think, generally known by the lay public.

I've had many occasions to highly recommend the CBS Cares website to my patients and will continue to do so. I've also recommended the site to colleagues who've asked for information on behalf of their patients. I can sum up my response to this website and my experience through this project in two words: 'CBS cares.'"

Dr. Isaac Schiff, Chief, MGH Vincent Department of Obstetrics and Gynecology and Joe Vincent Meigs Professor of Gynecology at Harvard Medical School

"CBS Cares represents more than a public service initiative. It represents an unprecedented commitment to "humanize" important community and public health issues. The emphasis that CBS Cares is providing to critical women's health issues-including osteoporosis-represents a bold and pioneering effort to address public health concerns that affect millions of women-but are rarely given primetime placement. This initiative reinforces CBS as the Tiffany network."

Tribute by the Honorable Paul G. Rogers, Founding Chairman of the National Osteoporosis Foundation, former Chairman of the House Subcommittee on Health and the Environment, in presenting the Paul G. Rogers Leadership Award to CBS Cares

"CBS Cares is humanizing public health for millions of Americans in a distinctive and effective way. The emphasis on Osteoporosis, Menopause and Women's Health is engaging, thoughtful and relevant. With one in two women, aged 50 and older, either with or at risk for Osteoporosis, CBS Cares is elevating understanding and awareness of bone health and helping to change the face of Osteoporosis! CBS Cares exemplifies leadership in public service initiatives through an innovative and compelling approach."

Judith Cranford, Executive Director, National Osteoporosis Foundation

"Without flattery, the CBS Cares website interview on Women's Heart Disease is the best I have ever read. Every time I wondered if CBS Cares would ask a question rarely asked, I 'd come upon it in the next questions. There isn't a single thing I would have wanted to know about Women's Heart Disease that isn't covered in the interview. On top of that, the tone, the words and the sense of a real, caring human being comes clearly across. Closing with those personal questions and Dr. Rosenfeld's responses were wonderful. Everyone should read this interview!

I have also carefully read the pages on Menopause and I congratulate CBS Cares on this excellent job! The information was structured the way a beautifully designed tower might be built. I learned a great deal from this interview even though I thought I was pretty well informed already. If women going through Menopause refer to this very important site, they will fully understand what is happening to them and be much less confused and worried."

Rosalind Whitehead, Public Representative for the Medical Accreditation Council for Continuing Medical Education, Founder of CORE Communications in Health, Member of the Board of the National Osteoporosis Foundation, Former Chair of the Harvard School of Public Health Committee for Biotechnology Research in Cardiology

"CBS Cares produced a very important and breakthrough PSA on AIDS with Bill Petersen of CSI and Kathryn Morris of Cold Case. It addressed the concern of HIV doctors that many young people believe that getting AIDS is not a big problem because there are drugs-a very wrong and dangerous perception.

In the CBS Cares interview with me for their website, I was struck by the depth of knowledge and the incisiveness of their questions. I was also impressed by the fact that they cared to elicit valuable information for both HIV positive people as well as on HIV prevention. In my view, the depth and caring of CBS Cares illustrate Network Television at its very best."

Dr. David Ho, CEO of the Aaron Diamond AIDS Research Center, Professor at Rockefeller University Medical School, Head of the China AIDS Initiative and 1996 Time Magazine Man of the Year