1. Don't underestimate the importance of strategic partnerships.
Who said cupcakes have to be sweet to sell? Heartbroken that the Kardashians didn’t film at the cupcake stand, Caroline and Max added a little sass to their recipe before delivering them to the family’s hotel. Of course, they didn’t consider that Kim would tweet out a photo of the cupcakes to her 22 million followers.
It may not have been the most graceful way to create a partnership, but let’s be honest, you’ve got to be creative if you’re going to keep up with reality-TV royalty.