7. There’s no such thing as bad publicity.
When a criminal was spotted wearing the girls’ cupcake swag, the whole borough starts to think Max and Caroline condoned delinquency. At first, the negative media attention seems damaging, but the pair were able to find a positive side to the felonious fun: Now everyone now knows their name!
Sure, a criminal landed one of their sweet tees this time, but that doesn’t mean the girls should swear off handing out free promotional gear for good. If they could get this much publicity from such a bad situation, imagine how much they could get from a good one. You never know just where your swag will end up.