5. Find the best way to advertise your assets.
When Max and Caroline took out a loan so they could make some cupcake shop swag, they didn’t expect to wind up in a dye fight with the factory workers. As entertaining as it was to see Caroline get shoved into a dryer, their experience taught us a valuable lesson: Invest the same care into your business deals as you would into your own startup.
The moment you make a deal with a corrupt business, you lower your overall standards. One bad ingredient truly can ruin the whole batch.