CBS

How does the CBS Interactive affiliate program work?

As an affiliate, you'll direct customers to CBS Interactive through banner ads or text links on your site so they can start consuming great CBS Interactive content and products. Join our program and start earning commissions today!

  • We provide you with easy-to-use tools to set up, manage and monitor your links.
  • We provide you with tools and creatives to help drive traffic.
  • You will receive payments if applicable on a regular monthly schedule.

How do I become a CBS Interactive affiliate?

We invite anyone with a website to apply to become an affiliate. It's easy, and we have no minimum traffic requirements. All it takes is two simple steps:

Once your application is accepted, you will have access to creative and code needed to set up your links. You will also be able to run reports and track your results.

Please note that while we try to respond to approval requests quickly, we receive a high volume of approval requests every day. For this reason, you may not hear from us immediately. However, if you do not hear from us within a reasonable amount of time, or you have questions concerning our program, please let us know.

* Please note that email marketing, search marketing and incentives can be used only with permission from CBS Interactive.

Here are some of the benefits you can expect as a CBS Interactive affiliate:

  • A competitive commission structure
  • Creative banners and links to top-rated exclusive CBS Interactive content and products

Frequently Asked Questions

Who can participate and how much does it cost?

Almost anyone can participate. Sites will be rejected if they promote: sexually explicit material, violence, illegal activities or discrimination based on sex, race, religion, nationality, disability, sexual orientation or age. All sites are subject to our approval. There is NO CHARGE required to become an affiliate.

I don't have a website yet. Can I still apply to the affiliate program?

Your website must be operational and not under construction in order for us to consider your application.

Where do I get the links to put on my site? Can I make my own links?

We provide you with all the links and images to be used on your site. They can be accessed through your LinkShare account once you have been admitted into our affiliate program. We do not authorize the creation and use of your own links and images to promote our service. If you have special needs, we can discuss alternatives with you.

How do I keep track of how many referrals I have made?

Our third-party provider, LinkShare, is responsible for tracking and reporting all activity from your site to ours. Each CBS Interactive link on your site has a special tracking code that records when a customer has clicked through to our site and has signed up for our service. LinkShare makes this transaction information readily available in your LinkShare account.

Can I bid on keywords for search advertising purposes?

No, you may not bid on keywords, unless you have written permission from CBS Interactive in advance. In addition, bidding on the CBS trademark and related trademarks, logos or brand elements, or any misspellings of our marks, is strictly prohibited at all times. You may not use the CBS trademark and related trademarks in your URL or in copy.

Whom do I contact if I need assistance with my affiliate account?

For questions about the LinkShare affiliate program, please contact affiliates-cbsi@cbsinteractive.com.