CBS AND UNITED AIRLINES LAUNCH A “FRIENDS WITH BETTER SEATS” PROMOTION FOR THE NETWORK’S NEW COMEDY SERIES “FRIENDS WITH BETTER LIVES”
United Airlines Passengers on Select Flights from JFK to LAX
Will Be Flying High with Perks Pegged to the New Series
“Friends with Better Lives,” Premiering Tonight on CBS
NEW YORK – March 31, 2014 - Today, CBS and United Airlines are launching a “Friends with BetterSeats” campaign on flights from JFK to LAX to promote the Network’s new comedy series FRIENDS WITH BETTER LIVES, which premieres tonight.
Lucky passengers on select p.s Premium Service flights will arrive at their gate to a big surprise: an upgrade to BusinessFirst Class – a first for a United Airlines promotion – and all of the flights’ passengers will receive their own FRIENDS WITH BETTER LIVES-branded earphones to retain for future flights as well.
FRIENDS WITH BETTER LIVES, starring Kevin Connolly, Majandra Delfino, James Van Der Beek, Zoe Lister-Jones, Brooklyn Decker and Rick Donald, is a romantic comedy about six friends at different stages in their lives – married, divorced, newly engaged and single – who are outwardly happy, but secretly questioning if their friends have it better. The series has a special premieretonight, Monday, March 31(9:00-9:30 PM, ET/PT) and moves to its regular 8:30 PM slot on Monday, April 7.
Check out a reaction video from one of the lucky winners!
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go towww.cbscorporation.com.
United Airlines and United Express operate an average of more than 5,300 flights a day to more than 360 airports across six continents. In 2013, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 139 million customers. United is delivering a more flyer-friendly experience, offering more premium-cabin flat-bed seats and extra-legroom, economy-class seating than any airline in North America. In 2013, United became the first U.S. global carrier to offer satellite-based Wi-Fi, including on long-haul overseas routes. The airline also features DIRECTV® on more than 200 aircraft, with more live television access than any airline in the world. United operates nearly 700 mainline aircraft and, in 2014, will take delivery of 35 new Boeing aircraft and welcome the E175 aircraft to United Express. Business Traveler magazine awarded United Best Airline for North American Travel for 2013, and readers of Global Traveler magazine have voted United's MileagePlus program the Best Frequent-Flyer program for 10 consecutive years. Air Transport World named United the Eco-Aviation Airline of the Year Gold Winner in 2013. United is a founding member of Star Alliance, which provides service to 195 countries via 28 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visitunited.comor follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.