People struggled to understand how "Bonnie Bear" (Bon Iver) could win Best New Artist.
Why jaws dropped:
Over four years after the release of his debut album For Emma, Forever Ago, Bon Iver made national headlines for winning Best New Artist at the 2012 GRAMMYs, triumphing over Skrillex, J. Cole, The Band Perry, and Nicki Minaj, prompting people to spiral into a total freakout.
Unable to pronounce or spell Bon Iver, which translates to "good winter" in French, the term "Bonnie Bear" started circulating online with people tweeting questions like: "Who is Bonnie Bear?" Within minutes, someone had even created a Twitter account under the name @WhoIsBonnieBear for the sole purpose of sharing negative reactions to Bon Iver's win.