The Ed Sullivan Show was born.
In 1953, CBS welcomed a new face to Studio 50. Unbeknownst to them, this man would one day become not only a household name, but also a historical figure. That man, of course, was Ed Sullivan.
Before he started out at Studio 50, Sullivan had been hosting the show Toast of the Town at CBS's Maxine Elliott Theater. He eventually made the move to Studio 50, and then swapped out the old show name for something much more iconic: The Ed Sullivan Show. The broadcast would go on for 23 years, touching the lives of millions across the nation.
On the show's 20th anniversary, CBS honored Sullivan's legacy with the renaming of the entire theater: it was now called The Ed Sullivan Theater. While many changes would be made to the theater over the next 50 years, the name would remain the same.