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News: CBS Daytime Growth

Posted on Jan 30, 2014 12:15pm

CBS'S DAYTIME SHOWS ALL POST WEEK-TO-WEEK GROWTH

"The Talk" Delivers Its Second Largest Weekly Audience

"The Young and the Restless" is First in Women 25-54 and Women 18-49

    All of CBS's Daytime shows posted week growth in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Jan. 26.

    THE TALK delivered its second-largest weekly audience ever, averaging 2.98 million viewers while THE YOUNG AND THE RESTLESS was daytime's number one program in women 25-54 (2.2/12) and women 18-49 (1.5/09).  

    For the week, CBS was first in viewers (4.48m), up +18% over the same week last year, women 25-54 (1.5/08), up +7% and women 18-49 (1.1/06, tie) up +10%

 

   Viewers  W25-54  W18-49  

THE TALK

This week   2.98m   1.1/06   0.8/04  

Last week   2.71m   0.9/05  0.7/04  

                   +10%   +22%   +14%  


LMAD 1

This week   3.43m   1.0/06   0.8/05

Last week   2.95m   0.9/05   0.7/05

                   +16%   +11%   +14%


LMAD 2

This week   4.02m   1.2/07   0.9/06  

Last week   3.47m   1.0/06  0.8/05       

                  +16%   +20%   +13%  

 

TPIR 1  

This week   5.67m   1.5/08   1.1/07  

Last week   5.05m   1.4.09   0.9/07  

                    +12%   +7%   +22%  

 

TPIR 2

This week   6.58m   1.8/10   1.3/08  

Last week   5.87m   1.7/11   1.1/08  

                    +12%   +6%   +18%  

 

THE YOUNG AND THE RESTLESS  

This week   5.38m   2.2/12   1.5/09  

Last week    4.98m   2.0/12   1.4/09  

                     +8%   +10%   +7%  

 

THE BOLD AND THE BEAUTIFUL

This week   3.94m   1.6/08   1.1/06  

Last week   3.69m   1.5/09   1.1/06  

                        +7%   +7%   nc  

 

 

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