Mitchell Modell, CEO, 58 years old
Mitchell Modell knows he's blessed with a great last name. Modell's Sporting Goods was founded by his great-grandfather, who came to America more than 100 years ago to start one of the most successful sporting goods franchises to date. Now, in 2012, Mitchell still aims to honor the Modell family name with a great product and quality service.
Mitchell describes himself as a crazy, impatient worker. When he wants something done, he does it. Mitchell started working for the family business at age 8. By age 12, he was unloading trucks and developing an appreciation for hard, honest work. His tough 18-hour-a-day work ethic led him to become co-CEO with his brother, Michael.
In 2001, Mitchell's life was turned upside down when he lost Michael to Hodgkin's disease. His brother's death gave Mitchell a new perspective on life. The proud father of five children, he understands the importance of spending time with loved ones, and makes sure to implement his family values in his workplace. Employees are encouraged to take time off and enjoy life.
Why the Boss wants to go undercover:
Modell's has always been a successful family owned business, but since his brother and co-CEO passed away, Mitchell has felt much more pressure in running the company. In order to make sure that Modell's stays in the family and continues to grow and expand, Mitchell wants to make sure that the values that have been passed down during the last four generations continue to be passed on for the next 100 years.
Jobs he will do undercover:
Assistant Manager – Connecticut is a newer market for Modell's and in the Milford location, sales have been continually slipping. Mitchell wants to see if there's anyway to save the store or if it might be time to call it quits. What will happen though, when he finds the store isn't even receiving the proper merchandise?
Shipping Associate – In order to make sure Modell's continues to grow, Mitchell is very aware of how every dollar is spent. After being put through the wringer in the shipping department, how will the boss feel when he learns an average weekly paycheck from an associate can barely pay for a new pair of sneakers?
Truck Driver – Mitchell knows that the truck drivers are the key to getting merchandise to the stores but he's quick to realize that without his brother around he's lost the connection and communication with the drivers. Will Mitchell be able to find a way to fix this broken relationship and honor his brother's memory?
Apparel Department, Associate – Mitchell wants all his stores to have a "hometown community sporting goods store" feel and is beyond proud at what he finds in D.C. However, he's shocked to discover a personal struggle greater than he could ever imagine. Can the boss find a way to fix a problem that he may have helped to create?
James, Assistant Manager
Chris, Shipping Associate
Kirk, Truck Driver
Angel, Apparel Associate