Sharon Price John: Build-A-Bear Workshop
Company bio: In 1997, the experiential retail company Build-A-Bear Workshop was established in St. Louis. Nearly 30 years later, it currently has close to 400 stores worldwide and gives guests an opportunity to make their own customizable stuffed animal.
More about Sharon: Sharon John became the President and CEO of Build-A-Bear Workshop in 2013 and, in three short years, has led the brand to its highest profit in company history.
With a reputation as a "fixer" for her skills in rebranding companies back to success, Sharon has reinvented Build-A-Bear, and implemented new polices that have changed the trajectory of the toy company, yet this transition is only half complete.
As a new CEO, it's imperative Sharon go undercover now to learn how employees are responding to these new changes so the company continues to grow.
Watch Sharon Price John on Undercover Boss on CBS and CBS All Access.