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Nobody Wants To Miss These Amazing Super Bowl Commercials Super Bowl Greatest Commercials 2017 pits "Bigger is Better" vs. "Less is More."
Posted on Jan 12, 2017 01:50pm

Everybody knows the Super Bowl is that time of the year you really don't want to miss the commercials. That's why CBS is bringing you an interactive countdown special, Super Bowl Greatest Commercials 2017, on Tuesday, Jan. 31 at 8/7c on CBS and CBS All Access. In addition to helping narrow down the field of top spots in the days ahead, viewers will be able to vote LIVE for their favorite Super Bowl commercial while the show airs on the east coast. Which will be crowned the best?

This year, five classic, blockbuster, star-studded Super Bowl spots representing "Bigger is Better" face off against five smaller, simple, yet powerful spots that represent the argument that "Less is More."

The special will be hosted by Boomer Esiason, analyst for CBS Sports' NFL pregame show The NFL Today, and NCIS: Los Angeles star Daniela Ruah. Few know football as well as Boomer, who spent 14 years as an NFL quarterback before joining CBS Sports as a studio analyst in 2002. And few know about keeping audiences entertained as well as Daniela. Before NCISLA, she starred in several television shows in Portugal (including winning Dancing with the Stars) and made her big screen debut in a film produced by George Lucas.

Starting right now, you can vote for your favorite classic Super Bowl commercials, picking one each from "Bigger is Better" and "Less is More." Boomer will be campaigning on behalf of his favorite "Bigger is Better" commercials, including Apple's "1984" and The NFL's "Super Bowl Babies Choir" featuring Seal, while Ruah will advocate for the "Less is More" spots, such as Budweiser's "Lost Dog" and Victoria's Secret's "Adriana."

These classics are going head-to-head on an interactive CBS.com page, where fans can watch and vote to determine the top two Super Bowl commercials. You can vote as many times as you like until 7 PM ET on Tuesday, Jan. 31, picking your favorite from each category. One "Bigger is Better" and one "Less is More" commercial will advance to the live vote during the broadcast, when viewers will decide the outcome starting at 8 PM ET that same evening. The winner will be revealed at the end of the show.

The special will originate from NRG Stadium in Houston, home of Super Bowl LI. In addition, Kevin Frazier, co-host of Entertainment Tonight, will report from country artist Kane Brown's concert at The House of Blues in Houston, and sit down with supermodel Cindy Crawford to look back at her famous 1992 Pepsi commercial, now celebrating its 25th anniversary.

What's more, viewers will get a sneak peek of this year's most highly anticipated commercials before the big game, as well as an exclusive behind-the-scenes look at how their favorite spots are made.

Be sure to join in the conversation on social media using the hashtag #SBGC!

Watch Super Bowl Greatest Commercials 2017 on Tuesday, Jan. 31 at 8/7 on CBS and CBS All Access.