CBS And The #SeeHer Initiative Celebrate Women's History Month With A Special PSA Campaign

Network stars Maria Bello, Téa Leoni, Sara Ramirez, Aisha Tyler, and the hosts of The Talk will pay tribute to 12 trailblazing women in STEM.
Posted on Mar 2, 2018 | 10:30am
This March, in honor of Women’s History Month, CBS Corporation and the Association of National Advertisers’ (ANA) #SeeHer initiative will pay tribute to 12 trailblazing women who have contributed to the fields of science, technology, engineering and math (STEM), by airing a series of CBS Cares PSAs in primetime on the CBS Television Network.

These PSAs will also be featured on cbscares.tv, SeeHer.com, and other CBS websites and shared on social media. In support of #SeeHer and Women’s History Month, several member companies of the ANA will be sponsoring these extended PSAs.

“I’m so pleased to be celebrating these incredible women who have broken barriers and accomplished so much in the science, tech, engineering, and math industries,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation.

"We hope that their success stories help to encourage young girls to become the next generation of female leaders in STEM. By showcasing powerful women in diverse roles, we're truly highlighting the mission of #SeeHer—if you can see her, you can be her."

Working with the ANA, an organization that advances the interests of marketers, and promoting and protecting the well-being of the marketing community, CBS produced these PSAs as part of an ongoing partnership to support #SeeHer and its mission to portray girls and women in media accurately.

The women in the spotlight of this campaign are prime examples of what it means to challenge and overcome stereotypes and biases in their industries – and of what it means to succeed.

"This partnership and these messages of empowerment are the latest examples of CBS' long-term commitment to diversity and inclusion,” said Josie Thomas, Executive Vice President, Chief Diversity and Inclusion Officer, CBS Corporation.

"This campaign is a continuation of our Company’s ongoing efforts to create and promote awareness about the unlimited opportunities for women to impact our society."

The campaign consists of five 25-second spots with CBS stars Maria Bello (NCIS), Téa Leoni and Sara Ramirez (Madam Secretary), Aisha Tyler (Criminal Minds), and Julie Chen, Eve, Sara Gilbert, Sharon Osbourne, and Sheryl Underwood (The Talk), celebrating the accomplishments of activists and pioneers in engineering, medicine, aeronautics, and genetics, among other fields.

"We are delighted to partner with CBS on this important PSA campaign during Women’s History Month," said Bob Liodice, Chief Executive Officer, ANA. "These PSAs represent inspiration and demonstrate the power of media to help girls and women see what is possible. This campaign exemplifies our #SeeHer movement. We are extremely proud to be a part of it and of the ANA members who are supporting it."

Women to be honored in the 2018 Women's History Month CBS Cares PSA campaign include:

- Erica Baker, Engineer
- Aisha Bowe, Aerospace Engineer
- Rumman Chowdhury, Ph.D., Data Scientist
- Patricia D'Amore, Ph.D., Research Scientist
- Knatokie Ford, Ph.D., Biomedical Scientist
- Olivia Hallisey, Inventor
- Jo Handelsman, Ph.D., Molecular Biologist
- Grace Hopper, Computer Scientist
- Rosalyn LaPier, Ethnobotanist
- Amy Orsborn, Bioengineer
- Pardis Sabeti, Ph.D., Computational Geneticist
- Diana Trujillo, NASA Engineer