5. The Set!
On Sunday, attendees at SXSW tried their luck at the iconic wheel, and met THE PRICE IS RIGHT’s announcer George Gray, and model Rachel Reynolds. Daytime Emmy Award-winning game show THE PRICE IS RIGHT, currently in its 42nd season, is daytime’s #1-rated series and the longest-running game show in television history. THE PRICE IS RIGHT is hosted by Drew Carey. Photo: Paul Joyner/CBS ©2014 CBS Broadcasting, Inc. All Rights Reserved