Viewers Are Up!

Posted on Apr 3, 2014 11:55am


“The Price is Right” Notches its Best First Quarter in Viewers Since 2004

“The Bold and the Beautiful” and “The Young and the Restless” Score Largest First Quarter Audiences Since 2008

CBS Daytime Audience Grows +13% From Last Year's First Quarter

             THE TALK and LET’S MAKE A DEAL both delivered their largest first quarter audiences ever with the rest of CBS’s Daytime lineup also posting some of their best ratings in the last 10 years, according to Nielsen most current ratings.

            THE TALK averaged a first quarter-best audience of 2.92 million viewers, up +17% from a year ago and 1.1/06 in women 25-54, matching its best first quarter performance in the key women demographic.

            LET’S MAKE A DEAL 1 averaged a best-ever first quarter audience of 3.21 million, up +12% from a year ago, while LET’S MAKE A DEAL 2 had its largest audience (3.75m, up +13%).  Both editions matched quarter-highs in women 25-54 and women 18-49.

            THE PRICE IS RIGHT 1 notched 5.42 million viewers, up from a year ago by +15% and its largest first quarter audience since 2004 while THE PRICE IS RIGHT 2 averaged 6.26 million viewers, up +12% with its largest audience since 2005.  Both editions notched their best women 25-54 ratings since 2010.

            Both of CBS’s daytime dramas posted their largest audiences since first quarter 2008, with THE YOUNG AND THE RESTLESS averaging 5.51 million viewers, up +11% from last year and THE BOLD AND THE BEAUTIFUL averaging 4.02m, up + 10%.

            Overall, CBS Daytime had its most-watched first quarter (4.41m) since 2005, up +13% over last year's comparable quarter.

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