Working undercover in his own company, Coby Brooks, President and CEO of Hooters is shocked to learn that his company may have a negative public perception.

7-Eleven

S1 E3

Feb 21, 2010

Former Army man, Joe DePinto, now President and CEO of 7-Eleven, goes undercover to work on his company's front lines.

White Castle

S1 E4

Feb 28, 2010

Dave Rife, White Castle owner and grandson of the founder, goes undercover in the family business.

Churchill Downs

S1 E5

Mar 14, 2010

Bill Carstanjan, faces his fear of horses head-on to go undercover in his own company.

GSI Commerce

S1 E6

Mar 21, 2010

Michael Rubin, one of America's youngest CEOs, goes undercover in the billion dollar e-commerce company that he founded.

Herschend Family Entertainment

S1 E7

Mar 28, 2010

Joel Manby, a boss who recently turned his life around, goes undercover in his nationwide theme park and amusement company.

Roto-Rooter

S1 E8

Apr 04, 2010

President Rick Arquilla goes undercover in the largest plumbing and drain cleaning company in North America.

1-800 Flowers

S1 E9

Apr 11, 2010

Chris McCann, President of America's largest florist and online gift shops, goes undercover.