Season 4 Episode 7 - Kampgrounds of America (KOA)

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Photo: Sonja Flemming/CBS ©2012 CBS Broadcasting, Inc. All Rights Reserved.

Jim Rogers, Chairman and CEO of Kampgrounds of America Inc. (KOA), the world's largest system of family friendly franchised and company-owned campgrounds, goes undercover on UNDERCOVER BOSS. Rogers, before transformation. Photo: Michael Gast©KOA All Rights Reserved.