Season 3 First Look

Mark King, CEO of TaylorMade, one of the top manufacturers of golf equipment and apparel in the world, goes undercover during Season Three of UNDERCOVER BOSS on the CBS Television Network. Photo: Studio Lambert/CBS ©2011 CBS Broadcasting Inc. All Rights Reserved.

Rick Tigner, President of Kendall-Jackson Wine Estates, the largest family owned luxury/ultra-premium wine company in America, goes undercover in his own company in the third season of UNDERCOVER BOSS. (Tigner is pictured with one of the employees by whom he’s trained while undercover.) The Kendall Jackson episode will be broadcast, Sunday, Jan. 29 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Photo: Michael Yarish/CBS ©2011 CBS Broadcasting Inc. All Rights Reserved.

The third season of the two-time Emmy Award-nominated reality series UNDERCOVER BOSS premieres at a new time on Sunday, January 15 (8:00-9:00 PM, ET/PT) as the CEO of Diamond Resorts (Stephen J. Cloobeck) journeys to the frontlines of his luxury resort and time share company for an unfiltered look inside the inner-workings of his corporation. Photo: Studio Lambert, Ltd./CBS ©2011 CBS Broadcasting Inc. All Rights Reserved.

Dina Dwyer-Owens, Chairwoman and CEO of The Dwyer Group, a holding company for home improvement and repair brands including Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys, goes undercover in the second episode of Season Three of UNDERCOVER BOSS, Sunday, Jan. 22. (8:00-9:00 PM, ET/PT) on the CBS Television Network. Photo: Studio Lambert/CBS ©2011 CBS Broadcasting Inc. All Rights Reserved.