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Quotable: James Brown, In His Own Words

Exclusive interview quotes from the host of The NFL Today and Super Bowl LV.
Posted on Feb 4, 2021 | 04:00pm
For a record-breaking 10th time, James Brown will be covering CBS’ big game on Super Bowl Sunday!

The three-time Emmy Award winning host of The NFL Today welcomed us into his home for a cover photo shoot for the 15th anniversary issue of Watch—and the pictures speak for themselves. Our own director of photography Christopher Ross captured the legendary sportscaster for the January-February 2021 issue, and JB opens up about faith, family, and a decade of covering the big game in an inspiring interview. 

Read on to see photos and highlights from his Watch cover story.

“Words are powerful. Kids think they can do anything, and that needs to be fed, fueled, steered in the right direction.” — James Brown on a crushing childhood moment that left a lasting mark on his soul

DISCOVER MORE: Check Out Our James Brown Cover Photo Shoot And Interview

“I always want to be a unifier. That’s the way I’ve been from the very beginning.” — James Brown on using his voice to address critical issues 

Read more about James Brown in the January-February 2021 issue of Watch—on newsstands now and available digitally!

Don't miss Super Bowl LV on Feb. 7th at 6pm ET/3pm PT on CBS and CBS All Access! Also stream free on and the CBS Sports App—and check out pre-game coverage on CBS Sports HQ!