CBS Partners With The American Red Cross To Put The "Do" In Donation

The multiplatform initiative across CBS’ entertainment, news and stations, and sports divisions aims to inspire action in support of the organization's widespread life-saving efforts.
Posted on Aug 25, 2021 | 02:00pm
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Join TV stars Julian McMahon (FBI: Most Wanted), Daniela Ruah (NCIS: Los Angeles), and more friends of CBS in supporting the American Red Cross as a nation of "Do-ers"–doing one’s part to help others through donations of blood, time, and money.  

"There’s clearly never been a greater need for the life-saving efforts and blood of the American Red Cross," said Mike Benson, President and Chief Marketing Officer, CBS. "CBS is proud to partner with this tireless organization, and we hope that our campaign not only galvanizes people to donate to the Red Cross in some fashion during these particularly challenging times, but also inspires them to be involved for years to come."

For more about CBS' partnership with the American Red Cross and specifics on how to get involved, visit redcross.org/cbs.