Created in the 1920s as Moxie Nerve Food (touted to cure everything from nervous exhaustion to loss of manhood), the soft drink is celebrated today by Mainers with a taste for something other than Coke, Pepsi or root beer. Correspondent Nancy Giles looks back at how Moxie's marketing blitz created a sensation – and a plucky dictionary entry.
Air Date: Aug 7, 2022
